Sometimes being funny isn’t the right solution. Like when your customer only thinks about you when they’re paying the electric bill. Or when their power goes out. Nothing funny there. In fact, changing this kind of perception is one of the toughest marketing jobs out there. But it’s what we’ve helped Avista do since 2008, growing their reputation as a renewable-energy leader and reliable community partner who’s always there to keep its 340,000 electric and 300,000 natural gas customers safe, educated and informed.