When you’re a small, out-of-the-way tribal casino in Northwestern Michigan, you’ve got no choice but to do things a little differently.  Especially if you expect consumers to ignore any number of perfectly good casinos that are way closer to home. That said, just being different still won’t matter if your advertising looks and sounds like every other casino from here to Vegas. Luckily, we’re pretty good and turning tradition on its head and fixing this sort of thing.