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When you’ve got 18 ski resorts with over 18,000 skiable acres from one end of the state to the other, plus an Everest’s worth of vertical terrain, you have to wonder, what makes the potato so dang special? Since 2014, we’ve been helping Idaho earn a reputation for something other than your favorite root veggie. Idaho’s now becoming one of the West’s go-to destinations for family ski vacations. That said, here at the agency, we still have a few secret backcountry spots that’ll never make it into an ad.

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Insurance companies assess risk for a living.  So what’s up with Flo, Mayhem and that Emu with sunglasses?