DESCRIPTION

Small banks deserve big ideas, too. So when a rural bank from Central Washington approached us about rebranding, we couldn’t roll our sleeves up fast enough. To change the perception that they were just a commercial ag lender, we called on our 20+ years of banking experience and brought their story to life beyond rates and terms. We gave them a unique voice and a smart sense of humor with the perfect mix of local relatability and integrity.

Video

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Print

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Digital Display

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Radio

Coffee Shop
00:00 / 00:30
Farmer
00:00 / 00:30
Combine
00:00 / 00:31
Mouse
00:00 / 00:30

Brand Refresh

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If telling the truth doesn’t work, make a better product.